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June 29, 2007

American Tundra

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At this morning's executive coffee, we heard some not so surprising news:  sales of our new Tundra full size pickup truck are going through the roof this month.  A big and bold high-quality truck in a hotly competitive segment coupled with the right model mix for America's markets.  Add to that flexible dealership financial tools (to help with some of those truck trades that are a little less than right side up), and it's a potent package that is really driving Tundra retail sales. 

While the competition wages battle against us with flagrant faxes and bouncing boxes videos, we're just trying to be a good player in Tundrafinalthis full size pickup truck arena and meet the demands of the American true trucker.

So it also comes as no surprise to us that the Toyota truck that is making its mark this summer across America's heartland has just been noted as being in the Top 10 of American-Made vehicles.  You read that right .  .  .

     The 2007 American-Made Toyota Tundra

The folks at Cars.com published the American-Made Index this week that rates vehicles built and purchased in the United States.  They look at the facts:  vehicle sales, the origination of the vehicle's parts and whether the vehicle is assembled in the United States.  Any car whose domestic parts content falls below 75% never makes it to the list.

In scanning the Top 10 American list, which follows the post, we see that the Ford F-150 and Chevrolet Silverado also make the cut--nice going guys--but that's it for the big trucks.  Our Toyota Camry--America's car--is right there, as is the Toyota Sienna.

Tundra, Camry, Sienna .  .   . Combined, those three vehicles do account for a considerable amount of our U.S. manufacturing, they employ thousands of Americans and they contribute handsomely to the American economy, facts for which we have considerable pride as America gets ready to celebrate #231.

Happy Birthday USA from Toyota. Carscom_chart_3

~ Contributed by Bruce C. Ertmann, Corporate Communications

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I am a two Toyota car owner and both are about 10 years old and still lkie brand new. I have a friend who purchased his first Toyota, a 2006 Tundra and he has a problem with the electric rear window "clunks" when it closes. His dealership says it is normal. He is a former GM mechanic and knows better. I hate to see him disgruntled at such a fine product. Is this true? I can gladly provide his email address upon request.

We love th Canry Hybrid buit I wish the trunk was able to accept a wheelchair. Looking for just that otherwise we woould have one.
hope this helps.

Glad to hear that the Tundra made the Top American Made Cars list. I love my Tundra and my past Tacoma as they have been incredibly reliable and tough vehicles. My only request is that you make a diesel version. I know your diesel engines have been sold in other countries for decades and are just as reliable as the gas engines here in the States. I think you would convert even more full size truck owners to Toyota loyalists with a diesel option.
Keep up the good work.

I have an 07 Tundra 5.7L-loved the truck til I towed a trailer to Alaska! Bought an aluminum 24' trailer with loaded weight max of 6500lbs. The truck struggles to pull the trailer & I averaged 7.7MPG on the 2800 mile trip. Believe me I tried everything to improve mileage, slower speeds, 4th & 5th gear, coasting down hills, etc. Thought something must be wrong but the Achorage dealer ran tests and said everything checks OK. What a POS, my 8.1 & 6.0 Chevs pulled harder & with lots better mileage!
Irony is that my truck is beautiful and gets lots of attention...first or second question is about power and fuel economy. People are shocked by my response(me too!).
Sorry TOYOTA but I'm not bashful about telling it like it is. I average 3-4 convesations per campground. I love the truck but am tired of carrying 15 gallons of extra gas-its dangerous and adding gas along the highway a nuisance.(The low fuel light comes on around 150 miles and many fuel stops are over 200 miles away)
By the way, the trip is mostly flat meadows with rolling hills & an occassional mountain pass, not extreme hill climbing at all. Before you buy a new Tundra you might want to try a towing test. 10300lbs-NOT!!!
Ron

I Grew up With SR5's, A Four runner
Then a T-100, Finally got enough $ in life to buy a Tundra, what a great day!
Now @ 70,000 miles I am replacing Both Rear wheel bearings, and nemoreous other large items.
Toyota is a truck to carry antique furniture in! I am selling my o2'Tundra and moving on. They will not listen to the Real Truck market and we want a 3/4 ton HD well built In line 6, common rail CATAPILAR DIESEL ENGINE. My Tundra is No Tow machine and is no LONGER deemed my efficient, efficient, efficient, efficient Toyota anymore.Truck guys do not want hybird tech, we are mechanic, not scientist! GET WITH A DIESEL and make my new Tundra tow REALLY, not a commercial, a true 10,000 lbs, get 30 MPG and and go up a 4 degree grade at 10,000 feet.
Your New Tundra CAN NOT DO THAT...
I am selling my Toyota and I have lost confidence, Hello Duramax!

The location of the oil filter is the dumbest thing i have ever seen. most guys i know change their own oil. Who ever heard of putting it behind a skid plate that you will have to remove just to channge the oil.Someone should be fired over this!!!!

I just bought a new tundra with the expectations of towing my 28 foot 5th wheel. Your ad says it will tow 10.000 lbs. You've put a large ring gear in the real end and bragged about the larger brakes and got plenty of horsepower and torque. Then why didn't you beef up the suspension? When I drop the trailer on the hitch the truck really sags. Is there any add on to the suspension that can be bought without voiding the warranty? I hope I won't be sorry that I traded my gmc 2500.

Are you guys at Toyota monitoring the discussions about "bed bounce"? It's a serious flaw here in southern California. Don't make me go back to the Fords and Chevys. Pay attention!

Why on earth do I have to look at these ugly POS trucks. Worst trucks on the road, unreliable, camshafts break, engines get oilsludge which is blamed on consumers, gas hogs, polluters, and most of all they are just plain ugly. Who designed the "bugeye" headlights? They should be fired. Do us all a favor and leave the truck market. Let the 'good ole' Americans build the trucks.

I like all trucks and their design. Everything takes time to get use to. 2007 Ford F-150, and 2007 Tundra looks the best. Dodge is the ugliest one by far. You know when you see an item and say, it looks ok, but the more you look at it, the more you see how beautiful it is, and keep its look for a very long time? Well thats the Tundra.

As for badboygmc's comment. He is just insecure about his truck. LOL... Be proud of what you drive, and don't put others down. Good old american you say? LOL..that is a joke right? America was built by people who do not even live on this country, but by all people all over the world.

Bed-bounce is a major concern!!!

Forget about appearance issues, this truck's got a design flaw that needs to be addressed. Anywhere there are concrete freeways like Southern California (#1 auto market in the world, I believe), Arkansas, Colorado, and plenty of other places, this truck bounces like crazy.

I've driven trucks my whole life and this is like nothing I've ever experienced.

Toyota has to deal with this!

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